All Things On Advertising

Been hearing Mariah Carey's song pop out a lot lately? Then you'll know it's that time of the year again - Christmas!   With such a popular holiday celebrated around the world, you’ll no doubt have come across many businesses who will take this opportunity to not only drive up sales and acquire new customers ...  But to build up their brand for the coming years to improve their brand’s awareness , loyalty , customer engagement rates and various other important metrics.  So, how can your business get a slice of that sweet, jolly-goodness?  Well, here are 7 wonderful Christmas branding ideas you can use to help your business get ready for the merry holidays.  1) Brand Assets This is one of the quickest ways to get your brand in that festive mood!  It’s done so by temporarily updating various brand assets (i.e. logos, typography, colors, graphic element...

Image Source Whether you own a small local business or run a multinational conglomerate with an established international presence, branding has never been more important in helping your business stand out among tens of thousands of other brands in the marketplace. But with so much 'noise' out there, businesses will need to try hard than ever with their branding if they ever want a shot at capturing their customers' attention. Because at some point, the same old things just stop working, as people know what to expect from every other brand out there... Image Source So with that being said, what can you do?  Two words. Branding Agency   Image Source As we all know, great branding works... and a branding agency happens to be an expert in delivering that. Their main goal, of course, is to transform brands from their former selves into wonderful and perfect entities. And in some cases, it could even save a dying bus...

Image Credits: Effie Remember those innovative, awe-inspiring, and (sometimes tear-jerker) marketing campaigns by brands like Nike, Coke, Dove and many others alike? How they were suddenly blowing up on the news and internet while becoming the talk of the world? Their campaign and the ideas they brought about was revolutionary at that time, and it's no surprise that the results they got were reflected with an increase in all aspects of the business. From increased profits to favorable brand engagements alongside other positive sentiments, business was booming for brands who those who pulled off their branding campaigns successfully. So if you're thinking about branding your own business with a marketing campaign but don't know where to start, here are four unique examples to help inspire your next branding project: 1) Tile - 'Together We Find' Campaign   Image Credits: AdWeek First up, we've got Tile . A company that creates Bluetooth-...