All Things On Advertising

As the new normal continues to take hold in 2021, businesses are remaining agile and strategic with their operations in an attempt to navigate the ever-changing conditions of a global pandemic.  In the case of advertising, this means many have chosen to focus on their digital channels instead, as consumer spending has shifted towards various online mediums in replacement of their physical counterparts.     With that being said, we’ve narrowed down the 4 digital advertising channels businesses need to be using in 2021 if they ever plan to leverage their brands in these avenues to capitalize on those various opportunities for growth and profitability: 1) Search Engines   It's no surprise that people use Google search everyday. This makes the company’s search engines one of the most important advertising channels for businesses to focus on as billions of people use it to look for various goods a...

Image Credits: Effie Remember those innovative, awe-inspiring, and (sometimes tear-jerker) marketing campaigns by brands like Nike, Coke, Dove and many others alike? How they were suddenly blowing up on the news and internet while becoming the talk of the world? Their campaign and the ideas they brought about was revolutionary at that time, and it's no surprise that the results they got were reflected with an increase in all aspects of the business. From increased profits to favorable brand engagements alongside other positive sentiments, business was booming for brands who those who pulled off their branding campaigns successfully. So if you're thinking about branding your own business with a marketing campaign but don't know where to start, here are four unique examples to help inspire your next branding project: 1) Tile - 'Together We Find' Campaign   Image Credits: AdWeek First up, we've got Tile . A company that creates Bluetooth-...