Been hearing Mariah Carey's song pop out a lot lately? Then you'll know it's that time of the year again - Christmas!
With such a popular holiday celebrated around the world, you’ll no doubt have come across many businesses who will take this opportunity to not only drive up sales and acquire new customers...
But to build up their brand for the coming years to improve their brand’s awareness, loyalty, customer engagement rates and various other important metrics.
So, how can your business get a slice of that sweet, jolly-goodness?
Well, here are 7 wonderful Christmas branding ideas you can use to help your business get ready for the merry holidays.
1) Brand Assets
This is one of the quickest ways to get your brand in that festive mood!
It’s done so by temporarily updating various brand assets (i.e. logos, typography, colors, graphic elements etc.) by following a ‘Christmas’ theme.
Example:
Another way of doing so is to include graphics that relate to the festive season itself such as Santa Claus, Christmas trees, Snow or even adorable little Santa hats!
The colors red and green can easily be applied onto your brand assets to showcase the Christmas theme as they are commonly associated with the holiday’s tradition.
Here are more examples of famous brands changing up their brand assets to the match the Christmas theme:
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2) Social Media
Next, you can get your business’s social channels in the jolly mood as well because they are a great place to not only display your brand’s festive assets, but also to promote various upcoming Christmas deals and events for customers.
Example:
This shopping mall is hosting a Lego-theme carnival to bring shoppers, retailers and the local communities surrounding it an immersive Christmas experience.
It will include several online and offline events such as photo ops with various lego characters and festive installations across the malls, a social media challenge, spend-and-win draw with amazing prizes to be won and other exciting activities to be done.
Here’s another examples of a brand getting in that merry spirit with their social media:
3) Website
Since we’re updating our digital channels, it makes sense to also include our website into the mix as well right?
Example:
In 2019, Hershey’s revamped their website for the holidays by introducing a Christmas themed landing page to attract shoppers from all around the world for their beloved chocolate treats.
They even included a ‘gift-giving’ guide on chocolate for customers who aren’t sure of the types of chocolates they should get for all their loved ones.
Here’s another example by a business in a different industry:
At first glance, they seem a little too corporate and not the kind to celebrate Christmas publicly...
But even for a government organization that mostly operates on matters of international concerns, the business still manages to creatively come up with a separate landing page to get into the festive mood too:
As shown, this page uses the holiday celebrations as an opportunity to not only portray a friendlier image of the business, but to help educate the public on the organization’s mission, goals and their various initiatives in ensuring public safety.
Moreover, they’ve kept to the Christmas theme by also providing valuable informational resources to the public on the history and tradition of Santa Clause through various articles, games, movies etc.
So, if a government organization can get their brand into such a festive mood, then there’s no reason why businesses who operate in less consumer-friendly industries should refrain from cooking up something merry and jolly too!
4) Content
Previously, we mentioned articles, online guides, social media posts and several other forms of online content.
Not only are they great for showing your business’s creative side in generating Christmas themed content, but they can also help with generating leads, sales and conversions with customers too.
Example:
Hershey's created a blog called ‘Hershey Happiness’ to help customers make their celebrations even more merrier with chocolate-inspired activities and family crafts.
By generating a significant amount of Christmas-themed content, they can easily find new ideas and inspiration on how to creatively use Hershey’s chocolates to better connect with their loved ones in the upcoming celebrations.
From there, they’ll be persuaded to make a purchase as the content will act as a communication tool to further solidify your brand’s positioning (i.e. creative, expert, thoughtful etc) for the foreseeable future.
Another method of doing so, is to leverage User-Generated Content (UGC):
Essentially, this helps businesses engage with their customers by getting them to actively participate in creating and sharing their own versions of the content’s topic.
When done properly, this not only increases the amount of time customers spend interacting with the brand online but can effectively help in the long-term branding efforts of building awareness and loyalty.
5) Advertisements
This should also be one of the obvious ones for businesses.
After all, what better way to let customers know that your brand is celebrating Christmas with some good ol’ advertisements?
Here’s are some examples by McDonalds:
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If you’re running low on inspiration, you can easily look at how McDonald’s creatively associate themselves with the holidays throughout the past years by displaying their products, logo and restaurants in a creative manner.
With that being said, advertisements (whether its print, digital or even a heartwarming commercial) are a great way of incorporating a business’s branding initiatives to catch customers’ attention during the festive season.
6) Physical Products
Likewise, this also another obvious choice as you could come up with limited edition products for Christmas to attract customers towards purchasing them.
For instance, you could change up your packaging design to fit the Christmas theme:
Better yet, you could even come up with exclusive freebies and merchandises to further entice customers:
After all, people tend to be more attracted to products with great packaging design than those with poor-quality ones as it captures the eye and directs their attention towards discovering the products even further.
But, what if you’re short on time?
Then a festive voucher or a simple greeting card can help you get that same message across too:
So, get creative with your visuals and make it as heartwarming as you can for all your customers!
7) Partnerships
Whether it's influencers, businesses, NGOs or even charities, business partnerships during the festive season can be a great way of spreading joy and wonder to everyone.
Example:
Macy’s is a chain store that specializes in selling luxurious yet affordable fashion goods across America.
The brand partnered up with ‘Make-A-Wish’, an NGO dedicated to making children’s wishes come true by helping them fulfill their dreams through their ‘believe’ program.
Essentially, customers are invited to write letters to Santa and drop it off at any of Macy’s letterbox (or through their website via digital letters), to which the brand will donate $1 for each letter received up to a whopping $1 million to help better the lives of children with critical illnesses.
From there, the brand effectively united their internal and external stakeholders behind a noble cause, driven by the ultimate goal of empowering future generations with hope and courage, which not only does good for the branding of the business, but for the world as a whole.
Conclusion
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To wrap it up, if your business is looking to whip up something special for the coming holiday, then these 7 wonderful Christmas branding ideas can be a great way to start things off.
However, some may find it hard to have their brand stand out when the celebration starts as many competitors are also doing something similar to reap the benefits of this festive period.
But that doesn’t mean all hope is lost... as most businesses tend to look for a branding agency to help them solve that problem so they can differentiate themselves from so many others while positioning their brand in a unique manner to attract customers from everywhere.
After all, this holiday is meant to celebrate the happiness and joys of giving back. So, what better way to do so than lending a helping hand to those in need so they can enjoy their fair share of having a merry and jolly Christmas too.
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