As the new normal continues to take hold in 2021, businesses are remaining agile and strategic with their operations in an attempt to navigate the ever-changing conditions of a global pandemic. In the case of advertising, this means many have chosen to focus on their digital channels instead, as consumer spending has shifted towards various online mediums in replacement of their physical counterparts. With that being said, we’ve narrowed down the 4 digital advertising channels businesses need to be using in 2021 if they ever plan to leverage their brands in these avenues to capitalize on those various opportunities for growth and profitability: 1) Search Engines It's no surprise that people use Google search everyday. This makes the company’s search engines one of the most important advertising channels for businesses to focus on as billions of people use it to look for various goods and services.
Been hearing Mariah Carey's song pop out a lot lately? Then you'll know it's that time of the year again - Christmas! With such a popular holiday celebrated around the world, you’ll no doubt have come across many businesses who will take this opportunity to not only drive up sales and acquire new customers ... But to build up their brand for the coming years to improve their brand’s awareness , loyalty , customer engagement rates and various other important metrics. So, how can your business get a slice of that sweet, jolly-goodness? Well, here are 7 wonderful Christmas branding ideas you can use to help your business get ready for the merry holidays. 1) Brand Assets This is one of the quickest ways to get your brand in that festive mood! It’s done so by temporarily updating various brand assets (i.e. logos, typography, colors, graphic elements etc.) by follow