As the new normal continues to take hold in 2021, businesses are remaining agile and strategic with their operations in an attempt to navigate the ever-changing conditions of a global pandemic. In the case of advertising, this means many have chosen to focus on their digital channels instead, as consumer spending has shifted towards various online mediums in replacement of their physical counterparts. With that being said, we’ve narrowed down the 4 digital advertising channels businesses need to be using in 2021 if they ever plan to leverage their brands in these avenues to capitalize on those various opportunities for growth and profitability: 1) Search Engines It's no surprise that people use Google search everyday. This makes the company’s search engines one of the most important advertising channels for businesses to focus on as billions of people use it to look for various goods and services.